Focus on what matters
Hiring the right people is tough, but if you focus on what's important & you stick to your principles, you'll usually end up on the right side of things.
I've got over 25 years of Marketing & Product Management experience across some pretty major brands, including expertise managing CMS migrations (Adobe AEM & Drupal), so just imagine what I can do for you.
While my wife's awesome vintage caftan is worthy of being the focus of this photo, I think you get the point...and the logo in the nav probably makes a lot more sense now too, eh?
I may be 6'9", but I'm the same height as you on Zoom!
Selected Partners
PGIM Digital Marketing
Mercedes-Benz CRM
E*TRADE Digital Marketing
Customer Office Digital Marketing
IBM Small & Medium Business Direct Response Advertising
Prevacid Direct Response Advertising
Mirena Direct Response Advertising
Discovery Communications Creative Resources
Core Capabilities
Experience Strategy & Performance
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End-to-End Customer Journeys
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Experience Ownership Models
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Conversion Optimization
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Marketing-Sourced Pipeline Growth
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Data-Driven Experimentation (A/B & MVT)
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Personalization
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Analytics & Performance Benchmarking
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Information Architecture
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Artificial Intelligence (AI)
Leadership & Collaboration
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People Management & Coaching
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Agile Product Leadership
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Cross-Functional Alignment
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Executive Stakeholder Management
Governance & Operating Models
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Enterprise Governance, Standards & Access Controls
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Portfolio & Capacity Planning
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Quality Assurance
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Global Standards & Taxonomy
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WCAG/ADA Compliance
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Legal & Compliance
Digital Platforms & CMSs
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Enterprise CMS Migrations (3+)
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Adobe Experience Manager (AEM) & Drupal
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Design Systems & Templates/Components
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Change Management & Enablement
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MarTech Ecosystems & Integrations
Recent Employment History
2024 – 2025
Vice President, Marketing & Product Management
Directed digital experience transformation across 8 global marketing organizations and their digital properties, migrating from Drupal to AEM Cloud
2015 – 2024
Director, Marketing & Product Management
Led digital experience strategy & product delivery for Prudential.com (1 B2C/B2B site) & PGIM.com (8 B2B sites)
2007 – 2015
Director, Experience Management & Site Optimization
Managed the highly-customized implementation of enterprise-wide Content Management (Adobe CQ5 - AEM precursor) & Tag Management (Ensighten Manage) platforms and oversaw the complete redesign of the online account applications
Beyond the screen
Beyond the Screen
Outside of work, my life revolves around family & sports.
I live in Maplewood NJ with my wife (Cara), children (JoJo & Max) & a Frenchie (Louie). We travel frequently to visit family in California & Panama, and we've also recently traveled to Cape Cod, Croatia & Montenegro.
Both of my kids are athletes - soccer, hoops & flag football - so that means a lot of miles are driven on the weekends attending their games. I also coach them both in flag football, which was one of the rewarding things I've done in a while.
I love to cook & have participated in multiple chili cook offs under the banner of Tallboy Chili. Alas, the best I've ever done is an Honorable Mention...it's still fun though!
I also started doing triathlons after my total knee replacement in 2023. Running was something I never thought I could do, but a good friend inspired me & it's completely changed my life. I actually like to run now!!!
Let’s Build Something
Ready to start your next project or just want to say hi?
I am currently open to new opportunities and interesting collaborations. Get in touch and let’s create something exceptional together!